Genoa Boat Show
"Magicexpo help us to manage events in a complete and intuitive way"
CRM software: MagicExpo
Main Need: Exhibition management
In the last 50 years, UCINA is the Genova Boat Show organizer, the largest show in Mediterranean dedicated to nautical culture and sailing.
UCINA needed a software solution capable to radically replace the manual and paper-based event organization.
Using MagicExpo Ucina now can manage each step of event organization, from the first contact to participants to all sales and post-sales activity (stand proposal, contracts, stand assigning, etc.).
Thanks to MagicExpo, UCINA has drastically reduced internal costs boosting productivity and customer’s service quality.